Our Systems
We now have digital signage systems installed in over a 100 venues with aproximatly
150 screens in place, we are rapidly becoming one of the fastest growing Digital Signage
network's in the UK.
Our systems are installed in Vets, Cosmetic Clinics and Garden Centres including
Pet Vaccination Clinic (6 branch installation), Dr Rita Rakus celebrity cosmetic
clinic in Knightsbridge to name but a few.
We update the content on a regular basis with such programmes as National Geographic,
Live News, and in the case of Cosmetic Clinics, videos from Obagi, Thermage, Restalyn
to educate clients with available treatments.
What is Digital Signage?
Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical screen, with the goal of delivering targeted messages to specific locations at specific times.
Digital signage offers superior return on investment compared to traditional printed signs.
Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like living surfaces or Organic LED screens (OLEDs) that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content (usually via the Internet).
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio.
Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements.
Rapidly-dropping prices for large plasma and LCD screens and wide availability of Internet connectivity have caused digital signage deployments to gain in popularity, and displays can now be found in such diverse locations as retail outlets, transit hubs (like airports or bus stations), doctor's offices, fast food restaurants and even gas stations.
THE FACTS
- 75% of all purchasing decisions are made in-store
- Delivers twice the brand recall of static signage
- Cross selling increases an average of 20%
- Digital Signage will account for a $5.5bn market by 2007
- Dwell time in stores with Digital Signage is increased by an average of 5%
- Digital Signage increases sales
- Impulse buying doubles with Digital Signage
- Research has shown that information retention from Digital Signage is 37% higher than from printed media
- Digital Signage is being adopted by hundreds of companies across many business sectors with each company benefiting from one or several of the advantages it offers, including:
- Brand reinforcement
- The promotion of products and special offers
- Corporate communication
- Staff training
- Generation of income from media advertising sales
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